Just when I thought festival announcements were over, MSO Publicity puts out a press release about the first ever traveling electronic only music festival that is hitting approximately 20 cities in August and September. The disappointment of missing Ultra Music Festival and possibly Camp Bisco and EDC suddenly turned into optimism with one open of my e-mail box.
Without revealing the full line-up, we already know that the traveling, multi-stage IDENTITY festival is going to feature the likenesses of heavy hitters (and personal favorites) like Pretty Lights, Rusko, Disco Biscuits, Skrillex, DJ Shadow, Holy Ghost! and more, including Chad Hugo (of N.E.R.D.), Dim Mak's Steve Aoki, Chuckie, The Crystal Method, Avicii. Furthermore, the fest has partnered with Beatport to give it the appropriate street cred (and probably make some cool ticket and music purchase packages available).
More artists are going to be revealed in May when they intend on announcing the cities. For now, you can check out www.IDFestival.com for more information.
I can't wait for the full announcement. The only thing that would make me more excited is if 12th Planet were added!
The line up for IDENTITY currently is:
THE CRYSTAL METHOD
CHAD HUGO (N.E.R.D.)
JESSIE AND THE TOY BOYS
MORE TO BE ANNOUNCED